Weekend Paper Win

Vancouver Opera is in this weekend’s Globe and Mail newspaper! Columnist James Bradshaw wrote about how cultural organizations in Canada have incorporated social media initiatives and had interviewed me for the piece.

It’s pretty awesome exposure, considering that Globe and Mail has a readership of 935,000, making it the largest national newspaper in all of Canada.

Here’s what Bradshaw wrote about VO:

Vancouver Opera has been one of the more successful Canadian arts outfits online. Its Facebook and Twitter accounts hum with regular activity, and are quirky and revealing. One factor that contributes to its success? They have a dedicated employee to manage them.

Ling Chan joined Vancouver Opera in the fall of 2007 as an assistant to the managing director but soon had the company’s social networking tasks added to her duties.

So last December, VO made her their full-time social media manager, and she now spends her days churning out content for Facebook, Twitter and the company blog, as well as setting up contests and promotions and scouring and commenting on other social media arts channels. The primary goal is “lifting the veil to demystify the industry.” The company now live-tweets rehearsals and posts a “Fashion at the opera” feature, with photographs of patrons decked in their finery.

For. The. Win!

To have my name in the Globe and Mail, well, makes me all sorts of speechless.

Read the article on the Globe & Mail.